artist spotlight // FAY
Showcasing artists with undoubtable talent and conviction is one of the main focus points at The Creative. Fay fits comfortably alongside artists already established in the industry, confident in her point of view, her voice and the power of herself.
Hailing from South Central Los Angeles, Fay is a neo-soul vocalist, lyricist and actress. Raised by a single mother in a family of four, Fay says she "refused to be a product of her environment and immersed herself into the arts instead." Inspired by conscious hip-hop, neo-soul, musical theatre and jazz, the singer carves her own sound centered on witty lyricism and raw emotion. Fay’s debut single, Macncheese, is available on all streaming services and is featured on her EP, Blunt via Soundcloud.
"Macncheese" the music video gives you something new with each new watch. Filled with a cast of brilliant black women, it is unwaveringly powerful. The women featured, including Fay, stand tall, proud, and unapologetic letting everyone know that they don't need you to tell them they are strong and beautiful, because they already know it. Directed by our own Darrin Bush, Macncheese is a visual masterpiece fused with soul and passion.
The Creative got an exclusive interview with the brilliant new singer songwriter following the debut of her first music video.
How do you push through a creative block?
I don’t push. I play. I remind myself of the time when I was a kid who just wanted to sing because it made me happy. I stop worrying about how everyone (including myself) will react to the work, and just create a colorful mess if that’s all I have to offer that day. If that doesn’t work, I walk away and allow myself to experience life until I discover a new perspective; or develop an old one.
Where do you find inspiration?
Everywhere! Everything my senses experience, whether awesome or awful, inspires me to document my journey sonically. Recently, I’ve been inspired by the countless women who don’t take “no” for an answer and strive for excellence in all that they do. Seeing them turn trial into triumph motivates me when I feel helpless.
How would you describe Macncheese? What do you want to achieve with this project?
The message is crystal clear. Black women are more magical, multi-textured, and skilled than most people dare to admit. I am tired of our strength only being equated to how much trauma we can endure. I simply want to celebrate the diversity and joy we manage to possess in the midst of adversity, prejudice, abuse and perpetual appropriation.
How did this project push you creatively?
Macncheese is one of the most lyrically intricate songs I’ve written so far, which means so much more to me than vocal gymnastics. I was breathing through a broken heart in an unfamiliar town, and it went from being a fun distraction to a cathartic affirmation. I needed a song that would remind me of my value and discredit anyone (including myself) who tries to convince me otherwise. Maintaining the courage to take financial and emotional risks for the visual was extremely difficult! But the fulfillment of seeing it through and connecting to other women is nothing short of divine. I’m inspired to keep sharing my story, one chapter at a time.
For those who are still in search of their identity as an artist- what is one sentence you'd relay to them to keep going?
Believe it or not, you are exactly where you’re supposed to be; and you can either let that excite or terrify you.